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Over the last few years the strained economy has dominated news and altered many aspects of business, investing, and fundraising. Has the weakened economy affected what Americans prioritize in life?
A new study by the Barna Group updates a multi-year tracking study and explores what Americans identify as their highest priority. Family and faith continue to be the most common priorities of Americans, though these have waned in importance since 2006. Meanwhile, other elements such as health, leisure, money, and professional success are more likely to be identified as Americans' top priorities.
What Priorities have Gained?
In the face of the economic conditions, many Americans have become more focused on surviving and thriving. When asked to identify their highest priority in life, more Americans mention issues of health, leisure, personal comfort, and lifestyle balance than did so just a few years ago. Cumulatively, these priorities have grown from just 13% in 2006 to 20% in the 2010 study.
Another significant "winner" in the last few years has been Americans' increased emphasis on wealth, financial stability, money, professional attainment, success, and paying bills. These types of priorities have nearly doubled over the past four years, from 9% in 2006 to 17% in the current research.
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